Technical ecommerce,
built properly.
Shopify, WooCommerce and WordPress — builds, migrations, and the SEO and AI-search work that gets you found. You work with me directly. No agency layer, no juniors on your budget. 20 years in.
Kind words, earned.
“Genuinely the best web developer I have worked with in 20 years. Professional, great communicator, and fantastic work. I am genuinely so happy with what Jamie created for us.”
“Nothing is ever too much trouble and I can't recommend Jamie enough. He has helped me with my business website as well as integrate a new CRM and migrate our email to a different provider. Very…”
“We are delighted to have chosen Jamie and ELK Digital for our website hosting - it was a brilliant move and one I have never regretted. From the start Jamie ‘got us’ and is a great communicator -…”
“Highly recommend Jamie at Elk Design. Nothing is ever too much trouble, communication is spot-on, and the work is always completed quickly and to a brilliant standard. Efficient, reliable, and a…”
“We’ve been working with ELK Digital for our website hosting and ongoing support for many years, the experience has been excellent. He is always quick to respond whenever an issue arises and…”
“From initial contact, to continued professional support, the service cant’t be faulted! Many thanks”
“From the very start Jamie sat down and listened to our plans to rebuild our website and align it with our brand and vision. We are over the moon with the website as its allowing us to further cement…”
“We have used Jamie at ELK for the past number of years to help manage our site. Jamie has always been efficient, professional and obliging. No task is too big or too small and everything is done…”
“Incredible Web Developer/designer! Easily the best I've ever used!”
“As a complete novice with all things tech, Jamie has been incredibly patient helping set up a blog for me. It’s been a very organic process but he’s always been able to respond to my questions in a…”
“Without a doubt, the best experience I have ever had with a contractor. Excellent service, excellent communication and superior results. Now that I have found Jamie I would not trust my web design…”
“Elk design services created a bespoke and tailored e-commerce shop for our business. This has transformed our online sales and created a great space for our customers to shop from us easily and…”
“It has been a pleasure working with Jamie and my new b2b web platform has enabled me to connect with my customers at a time where doing so in person has been difficult. Ultimately the effect of…”
One person. Every platform.
Four tracks, one pair of hands. Scroll — each one stacks up as you go.
- Custom themes & Liquid development
- Checkout extensions & app integrations
- Product data pipelines & metafields
- Shopify Plus & B2B storefronts
- B2B & wholesale portals
- Custom plugins & payment flows
- Large catalogue management
- WooCommerce + WordPress integration
- Custom theme & plugin development
- Technical SEO & GEO / AI optimisation
- Performance, hosting & maintenance
- Migrations & rebuilds
- Pursuit & Crystal POS integration
- Catalogues of 5,000+ SKUs, zero data loss
- Certificated stone & supplier-feed data
- AI product data pipelines
The full stack, without the handoff.
Five disciplines, one person to talk to. Hover a layer to see the tech involved — no mystery, no middle-men.
Shopify & Shopify Plus builds
- Custom themes and Liquid development
- Catalogues of 5,000+ SKUs, cleanly
- Checkout extensions and apps
- B2B, wholesale and retail storefronts
Know the cost before you write to me.
Four fixed ways in — every fee on its page. For builds, migrations and ongoing care, size it up yourself below.
AI-Search Readiness Audit
Can ChatGPT, Perplexity and Google’s AI find you? Delivered inside a week, with a prioritised fix list.
The detail →Forensic Ads Audit
Your ad account examined at the data level — every finding carries its proof. Credited if we rebuild.
The detail →WordPress Speed Fix
Measured diagnosis first, then the fixes the numbers justify. The last one went 2.9s to 0.22s.
The detail →AI Operations
Reporting, ads, feeds and site health — run continuously. Every number traceable, on your dashboard.
The detail →No “request a quote” dance. Get a feel for it now.
Work varies too much for a flat price list — but not so much that you should have to email me blind. Pick what fits and get an honest range; the exact quote follows a proper look, usually within a day or two.
A guide, not a quote — the firm number follows a proper look at your data and scope.
Get the exact quote →// an honest price appears here
// the monthly range appears here
What it is. A clean, technically sound execution using the core, native features of Shopify or WooCommerce. I don’t fight the system; I use it to build a rock-solid, fast, and reliable digital storefront.
Best for. Businesses with straightforward product catalogues that need to get online properly, without the need for bespoke engineering or heavy third-party integrations.
The boundary. This tier relies entirely on what the platform can do out-of-the-box. It does not include bespoke backend coding, third-party API connections, or complex data transformations.
- Setup and configuration of a premium, fast-loading theme.
- Clean, professional styling mapped to your brand guidelines.
- Standard catalogue setup and clean data entry for your products and variants.
- Configuration of native shipping rules and standard payment gateways (e.g., Stripe, PayPal, Klarna).
- Essential technical SEO foundations so your shop can actually be found by Google.
What it is. The sweet spot for established independent retailers. This involves bespoke development where I bend the platform to fit the specific operational reality of your business.
Best for. Retailers who have outgrown standard setups, need their website to talk to specific third-party tools, or require bespoke user journeys that an off-the-shelf theme simply cannot handle.
The boundary. The architecture here relies on stitching established apps and plugins together cleanly, rather than engineering entirely new software from scratch.
Everything in the Baseline tier, plus:
- Bespoke Liquid or PHP template modifications to build unique page structures and product layouts.
- Integration and testing of your specific third-party systems (e.g., EPOS integrations, advanced CRMs, or specialised booking platforms).
- Advanced product data handling, including complex filtering logic, custom fields for strict jewellery specifications, and bulk product imports.
- Conversion-rate optimisation (CRO) tweaks to streamline your cart and checkout flow.
What it is. Heavy technical lifting. This is where I step beyond standard web design and act as your digital architect, solving unique structural, data, or operational headaches.
Best for. High-volume retailers with massive SKU counts, complex multi-location inventory, or businesses that need completely bespoke software logic to run their operations.
Everything in the Standard tier, plus:
- Bespoke data orchestration pipelines to manage and synchronise thousands of SKUs across platforms without data loss.
- Custom middleware and API development — forcing two systems to talk to each other when no off-the-shelf app exists.
- Engineering entirely custom features or local software tailored to your workflow (e.g., highly specific automated inventory rules or bespoke barcode generation).
- Complex, high-risk platform migrations designed to preserve massive amounts of historical customer data, order history, and hard-earned SEO rankings.
Straightforward answers.
No sales team, no circling back, no discovery calls to book a discovery call.
Independent retailers, B2B and service businesses — with the jewellery and watch trade as one specialism. Direct clients, no agency layer.
Just me — the person who scopes the work builds it. No account managers, no handoffs to juniors. You get senior delivery and a direct line, from the first conversation through to ongoing support.
Long-term maintainable code, performance-first, no plugin lock-in. Hosted well, documented, and built so you can hand it to someone else without a migration project.
Whichever is right for the job. I'll tell you honestly — most clients come in expecting one answer and leave with the other.
Yes. Hosting, maintenance, performance tuning and technical direction. Most clients stay on after the initial build.
It's part of how I build now. Structured content, schema, and discoverability for AI-driven search is baked into delivery, not bolted on.
Technical ecommerce and web development, based in Hampshire, UK.
ELK Digital is the trading name of Jamie Elkins, a senior technical ecommerce architect with 20 years of experience across web development, ecommerce platforms, and digital strategy. Jamie works directly with B2B brands, independent retailers, service businesses and specialist trade clients across the UK and Ireland — with no agency layer between brief and delivery.
What does ELK Digital do?
ELK Digital builds and optimises ecommerce and web platforms across Shopify, WooCommerce, and WordPress. Services include new builds, platform migrations, product data pipelines, POS integration, technical SEO, and AI search visibility (GEO). Jamie also carries specialist depth in the jewellery and watch trade, including Pursuit and Crystal EPOS integration.
Who has Jamie worked with?
Jamie works across ecommerce, B2B, professional services and the jewellery & watch trade, with clients throughout the UK and Ireland — named projects are in the work section. Previous corporate roles include Global Ecommerce Development Manager at Movado Group UK — covering BOSS, Coach, Movado, Olivia Burton, Tommy Hilfiger and TW Steel — and Web & IT Manager at Swico, UK distributor for Raymond Weil and TW Steel.
What makes ELK Digital different from a web agency?
There is no account manager, no briefing process, and no handoff to a junior developer. Jamie delivers every project personally. Clients get direct access to the person doing the work — from the first conversation through to ongoing support. Most clients have been working with Jamie for three or more years.
Where is Jamie based, and who does ELK Digital work with?
Hampshire, UK. Active clients across England and Ireland. Remote-first, with no geographic restriction on new clients.
Don’t take my word for it. Ask an AI.
These open your assistant with a neutral question — no script, no leading. Whatever it says about ELK Digital, it worked out itself.
Opens your assistant with the question — the answer is entirely its own.
Let’s talk about your project.
Drop a few words about what you’re building, where it’s stuck, or the timeline that scares you — I reply within 24 hours, weekdays. Even if it’s a polite no.